what a jem

Toronto-based freelance writer and content marketer.

_{Call me Jemicah or call me Colleen}

A storyteller at heart, I put people at the core of everything I create. Every piece of content—whether it’s a story, photo, video, or design—starts with one question: How will this connect with the person on the other side? 

That’s my MO. That’s my north star.

Over the last 12+ years, I’ve worked across editorial, agency, and in-house marketing teams, creating everything from brand campaigns and content strategies to long-form stories, social content, and video.

My work has taken me across e-commerce, SaaS, fintech, lifestyle, beauty, fashion, non-profit, healthcare, and plenty in between—all while learning how to blend authenticity with strategy to create work that feels human, real, and worth paying attention to.

Big fan of Oxford commas. Big fan of a well-timed aside.

And when I’m not writing words or scrolling endlessly on my phone (for research, obviously), you’ll usually find me travelling the world, indulging in an unnecessarily long bubble bath, or reading as much fiction as humanly possible (primarily romantasy, because yes it’s relaxing!).